Made O'Meter
Discover where a brand or product originates
Licor del Polo is an iconic Spanish oral care brand with a history dating back to 1870, when it was founded in Bilbao by pharmacy student Salustiano de Orive. The brand is particularly famous for its pioneering use of chlorophyll and for inventing the "2in1" format, which combines toothpaste and mouthwash in a single fluid gel. Traditionally, the product has been manufactured in Spain, specifically in locations like La Rioja and formerly Bilbao.
In recent years, the ownership of Licor del Polo transitioned from the German multinational Henkel to Bübchen, a company that specializes in personal care products. Although the brand remains a "local hero" in the Spanish market and maintains its strong cultural ties to Spain, its corporate management is now based in Düsseldorf, Germany. The product shown reflects this transition, featuring the Düsseldorf address of Licor del Polo GmbH while maintaining the classic Spanish branding and 2in1 formulation.
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