Mer Päron

Mer is a well-known Swedish fruit drink brand that was originally launched in 1962 by AB Bjäre Industrier. The brand has a long history in the Swedish market, positioned as a non-carbonated alternative to soda and juice. For many decades, it was a staple in Swedish households and became famous for its catchy marketing campaigns and unique flavor profile.

In 1997, the brand was acquired by The Coca-Cola Company, which integrated it into its Nordic portfolio. Today, Mer is produced at the Coca-Cola Europacific Partners facility in Jordbro, Sweden. The product line includes various fruit flavors, with 'Päron' (pear) being one of the most classic and enduring varieties. As of 2026, the brand remains under the ultimate ownership of The Coca-Cola Company, while local operations and distribution are handled by Coca-Cola Europacific Partners Sverige AB.