Wrigley's Orbit Fresa chewing gum

Orbit is a globally recognized brand of sugar-free chewing gum, originally introduced by the Wm. Wrigley Jr. Company. While the brand name 'Orbit' has history dating back to 1899 and was famously used as a wartime substitute during World War II, it was officially relaunched as a sugar-free product in 1976, initially in European markets such as Germany and the Netherlands before expanding worldwide.

Today, Orbit is a flagship brand under Mars Wrigley, the confectionery division of the privately held American global giant Mars, Incorporated. Manufacturing of Orbit products is distributed across various international facilities to serve different regions. For the European market, production is heavily concentrated in Poland (at the Poznań plant), while other significant manufacturing hubs include Lithuania and a recently expanded facility in Kenya that serves the African and Middle Eastern markets. The specific product shown, 'Fresa' (Spanish for strawberry), is typically distributed in Spanish-speaking markets and European regions.

Following the 2008 acquisition of Wrigley by Mars, Inc. for approximately $23 billion, the brand has been integrated into a portfolio that includes other famous names like Extra and Freedent. Mars, Inc. remains one of the largest family-owned businesses in the world, headquartered in McLean, Virginia.