Code 10 Notebook

The product shown is a notebook featuring the logo of Code 10, a male grooming brand originally famous for its hair creams and gels in Southeast Asia. The notebook itself is likely a piece of corporate merchandise or a promotional item, rather than a mass-market stationery product.

Code 10 has a rich history, having been founded under the global consumer giant Colgate-Palmolive. It became a household name in markets like Malaysia, where it was known for its 'effortless style' positioning. In 2010, the brand was acquired by the Indian multinational Marico Limited as part of its strategy to expand into the Southeast Asian personal care market. Today, Code 10 remains under Marico's international portfolio, with manufacturing and distribution centered primarily in Malaysia and other regional hubs to serve the Asian market. The brand's identity is characterized by its distinctive orange and white typography, which is prominently displayed on this notebook.