Made O'Meter
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Chen Yu is a prestigious cosmetic brand with a complex history that traces its origins back to the 1940s in the United States. Founded by Canadian entrepreneur James Leslie Younghusband, the brand was initially famous for its nail lacquers and lipsticks, often marketed with an Oriental aesthetic.
In the 1980s, the European rights to Chen Yu were acquired by the Spanish company Eugene Perma España S.A., based in Barcelona. Today, the brand is integrated into the portfolio of the Spanish firm, with manufacturing primarily centered in Spain. Chen Yu focuses on high-tech skincare and makeup that blends natural ingredients with advanced biotechnology, maintaining a strong market presence in Spain and other parts of Europe.
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