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Woolite Darks Defense

ownerReckitt Benckiser Group plc (United Kingdom)
originUnited States
manufacturedUnited States

Woolite Darks Defense is a specialized liquid laundry detergent designed to protect dark fabrics from fading, pilling, and stretching. This specific product line was introduced to address the unique care requirements of dark-colored clothing, ensuring they maintain their original intensity for up to 20 washes.

Originally an American brand introduced in 1951 by the Boyle-Midway company, Woolite established itself as a pioneer in gentle hand-wash detergents for delicate fabrics like wool and silk. In 1991, the brand was acquired by the multinational consumer goods company Reckitt Benckiser (now simply known as Reckitt). Today, the brand is part of a global portfolio and is manufactured in several locations worldwide, with the Darks Defense variant for the North American market primarily produced in the United States. Reckitt, headquartered in Slough, United Kingdom, continues to own and manage the brand globally, focusing on innovative fabric care solutions that extend the life of garments.

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