TIRTIR Ceramic Cream

TIRTIR is a prominent South Korean skincare brand that has achieved significant global popularity, particularly for its 'glass skin' aesthetic and viral cosmetic products. The brand was founded in 2017 by Lee Yu-bin, a former beauty influencer, who initially launched it as a clothing-based shopping mall before pivoting to cosmetics. The 'TIR' in the name stands for 'Trust + In + Radiance,' reflecting the brand's core philosophy of enhancing natural skin luminosity through safe, nature-oriented ingredients.

The TIRTIR Ceramic Cream is manufactured in South Korea, leveraging the country's advanced cosmetic R&D and manufacturing infrastructure. The product is designed as a rich, high-performance moisturiser aimed at providing long-lasting hydration and a healthy glow. In recent years, TIRTIR underwent a major ownership transition; in May 2024, the brand was acquired by Goodai Global (the company behind other viral brands like Beauty of Joseon) in partnership with private equity firm Hahm Partners (formerly Durham Partners). This acquisition was aimed at further expanding TIRTIR's international presence, specifically in the North American and European markets.