Pfanner Maracuja

Pfanner Maracuja is a premium fruit juice produced by the Austrian family-owned company Hermann Pfanner Getränke GmbH. Founded in 1856 by Max Hermann Pfanner in Lauterach, Austria, the brand initially started as a small brewery and distillery before expanding into the fruit juice market in the 1930s.

The product is manufactured across several European locations. While the company's headquarters remain in Lauterach, it operates large-scale production facilities in Enns (Austria), Hamburg (Germany), Policoro (Italy), and Bar (Ukraine). This distributed manufacturing network allows the brand to efficiently serve its primary markets in Central and Southern Europe.

Ownership of the Pfanner brand remains strictly private and family-held. It is currently managed by the fifth and sixth generations of the Pfanner, Schneider, and Dietrich families. The company has maintained its independence for over 160 years, growing into one of Europe's leading fruit processors without being acquired by a larger global beverage conglomerate.