Premier Svarta Vinbär måltidsdryck

Premier is a well-established private label brand in Sweden, primarily known for its range of affordable beverages including soft drinks, juices, and concentrates. The brand is specifically owned and managed by Axfood AB, one of the largest food retail groups in the Nordic region.

While the blackcurrant juice concentrate used in this specific product is sourced from the EU, the final processing and packaging take place in Sweden. The brand Premier was a pioneer in the Swedish market for transitioning to recyclable plastic bottles with deposits. As a private label, it is sold exclusively through Axfood-owned or affiliated chains such as Willys, Hemköp, and Tempo. The ultimate ownership lies with Axel Johnson AB, a massive Swedish family-owned conglomerate that holds a majority stake in Axfood.