Huel Powder

Huel is a British brand of nutritionally complete food products, originally founded in 2014 by Julian Hearn and James Collier in Aylesbury, England. The brand name is a portmanteau of "human" and "fuel." Huel products are designed to provide a balanced mix of all essential nutrients, including vitamins, minerals, proteins, and fats, in a convenient powder, liquid, or bar format.

While the brand originated in the United Kingdom, its manufacturing footprint is global to serve various markets efficiently. Production occurs in multiple locations; for instance, powdered products sold in North America are often manufactured in the United States, while ready-to-drink variants are commonly produced in Germany. The company also recently established its own manufacturing facility in Milton Keynes, UK, to gain greater operational autonomy.

As of 2026, Huel remains a privately held company headquartered in Tring, Hertfordshire, UK. It is led by its founder Julian Hearn and CEO James McMaster, and has successfully expanded into international markets including the United States, Europe, and Asia.