Gut & Günstig H-Vollmilch

Gut & Günstig H-Vollmilch is a long-life UHT whole milk with 3.5% fat content. The brand 'Gut & Günstig' (meaning 'Good & Inexpensive') serves as the entry-level private label for the German retail giant EDEKA.

Originally launched in 2001, the brand was created to provide consumers with high-quality staples at discount-level prices, allowing EDEKA to compete directly with German discounters like Aldi and Lidl. While the brand itself is German, the actual production is handled by various regional dairy cooperatives. For instance, some batches are known to be manufactured by the Hohenloher Molkerei eG in Baden-Württemberg.

Today, the brand is managed by the EDEKA Zentrale Stiftung & Co. KG, headquartered in Hamburg. It remains one of the most recognized private labels in Germany, spanning thousands of products across almost every grocery category.