Intesa Pour Homme Bagno Doccia Shampoo

Intesa Pour Homme is a prominent Italian personal care brand specifically designed for men. Launched in 1994, it became a household name in Italy during the 90s with its 'The Certainty of Pleasure' (La Certezza di Piacere) marketing campaign. The brand caters to a dynamic and sporty demographic, offering a wide array of grooming products including deodorants, shaving foams, and multi-purpose cleansing gels like the bath, shower, and shampoo hybrid shown here.

The brand is owned and manufactured by Mirato S.p.A., one of Italy's leading companies in the personal hygiene and beauty sector. Mirato was founded in 1960 and remains a family-controlled Italian entity headquartered in Landiona, Piedmont. The company manages its entire production cycle within Italy across facilities in the provinces of Novara and Genoa, ensuring the 'Made in Italy' quality that characterizes the Intesa line. There are no major international parent corporations involved; Mirato remains the ultimate owner.