Haribo Tagada candies

Haribo Tagada is one of the most iconic confectionery products in Europe, specifically famous in France where it was first introduced in 1969. These strawberry-shaped marshmallow candies are known for their soft, foamy texture and signature sugar coating. While the Haribo brand itself is German, the Tagada variety is particularly associated with French culinary culture and is manufactured extensively in Haribo's French production facilities to meet high local demand.

Haribo was founded in 1920 by Hans Riegel in Bonn, Germany, with the brand name being an acronym for HAns RIegel BOnn. The company has remained a family-owned enterprise for over a century, resisting the trend of acquisition by large global conglomerates. Today, Haribo operates numerous production sites across Europe and the United States, maintaining its status as a global leader in the gummy and fruit snack market while preserving its heritage as a private family business.