Selex private label products

Selex is a major Italian private label brand belonging to the Selex Gruppo Commerciale, one of the largest retail groups in Italy. Founded in 1964 as A&O Italiana, the group evolved into a consortium in 1979 and launched the 'Selex' brand to offer a wide range of quality products across various categories including food, personal care, and home cleaning.

The brand's manufacturing is decentralized, with products typically manufactured by specialized Italian partner companies and suppliers to ensure regional quality and competitive pricing. Today, Selex is the second-largest player in the Italian retail market, operating through various banners such as Famila, A&O, and C+C Cash & Carry. The brand emphasizes 'Italian entrepreneurship' and high standards for its private-label assortment, which includes thousands of items from fresh food to household essentials.