ICA Kroppslotion milt parfymerad

This product is a mildly scented body lotion (kroppslotion) containing urea (karbamid), designed to maintain the skin's natural moisture balance. It is part of the private label range offered by ICA, one of Sweden's leading retailers.

The brand belongs to ICA Gruppen, a major Swedish retail company with roots dating back to 1917 when Hakon Swenson founded Hakonbolaget. The ICA concept is based on individual retailers joining forces to achieve economies of scale while remaining independent owners.

Today, ICA products like this body lotion are typically manufactured in Sweden by partner suppliers for the ICA brand. The ultimate owner is ICA Gruppen AB, which is owned by ICA-handlarnas Förbund and AMF after the company was delisted from the stock exchange in 2022.