Mitsutomo Power Tools and Hardware

Mitsutomo is a well-known private label brand primarily associated with the Danish retail chain Harald Nyborg. The brand offers a wide range of products including power tools, hand tools, workshop equipment, and garden machinery designed for both hobbyists and semi-professional users.

Historically, the name 'Mitsutomo' has roots in Japanese industrial manufacturing. There was an original Mitsutomo Manufacturing Co., Ltd. founded in 1971 in Miki, Japan, which focused on machine tools and parts. This Japanese entity was acquired by Ichinen Holdings in 2014 and later merged into Ichinen MTM Co., Ltd. However, in the European market (specifically Scandinavia), the 'Mitsutomo' trademark is registered to and operated by Harald Nyborg A/S.

While the brand identity leverages a Japanese-sounding name to imply precision and quality, the majority of the products sold under the Harald Nyborg label are manufactured in China and other Asian manufacturing hubs to maintain competitive pricing. The brand serves as a value-for-money alternative to major international tool brands, and it is a staple in the Danish and Swedish hardware markets through the Harald Nyborg and jem & fix retail networks.