MacroFactor nutrition app

MacroFactor is a high-performance macro tracking and nutrition coaching application launched in September 2021. It was developed through a collaborative effort between content experts in the fitness industry and software developers. The product originated from a sophisticated nutrition spreadsheet created by Greg Nuckols, which was later transformed into a mobile application through a partnership with developers Cory Davis and Rebecca Kekelishvili.

The brand is unique for being a fully bootstrapped and independent venture, meaning it has not taken external venture capital or private equity investment. This allows the founders to maintain complete control over the app's scientific integrity and user-first philosophy. MacroFactor is headquartered in Raleigh, North Carolina, and is managed by Stronger By Science Technologies LLC. The app is known for its science-based, non-shaming approach to weight management and its proprietary 'expenditure' algorithm that adapts to the user's metabolism.