King's Crown chopped tomatoes

King's Crown is a private label brand primarily associated with the German retailer ALDI. This specific product, chopped tomatoes in tomato juice, is a staple pantry item known for its high quality-to-price ratio, often bearing certifications like the V-Label for vegan products and high Nutri-Score ratings.

While the brand is a house label for ALDI, the tomatoes themselves are typically sourced and processed in Italy, which is renowned for its tomato production. The ownership of the brand falls under the ALDI group, a massive German family-owned discount supermarket chain that has split into two independent companies: ALDI Nord and ALDI Süd. Both entities utilize the King's Crown brand for various canned vegetable and fruit products across their European stores.