Obela Hommus Classic

Obela is a prominent global brand specializing in fresh dips and spreads, with a particular focus on hummus. The brand was established through a strategic partnership aimed at expanding the success of the North American 'Sabra' brand into international markets. In Australia, the brand has become a household staple since its launch in 2013, significantly growing the local hummus category through its 'smooth and creamy' recipe that distinguishes it from traditional, grainier varieties.

For the Australian market, the product is manufactured locally, often using a high percentage of Australian-sourced ingredients. While it began as a 50/50 joint venture between the American multinational PepsiCo and the Israeli food company Strauss Group, PepsiCo moved to acquire full ownership of the brand globally in late 2024. This acquisition was part of a broader corporate strategy to consolidate its 'better-for-you' food portfolio and drive further innovation in the refrigerated snacks sector.