Cheer cheese

CHEER Cheese is a prominent Australian dairy brand known for its versatile range of cheddar cheeses. The brand was famously known as COON for many decades before undergoing a significant rebranding in 2021 to CHEER. This change was implemented to align with modern social values and ensure the brand remains inclusive and welcoming to all consumers.

The product is primarily manufactured in Australia, utilizing locally sourced milk from Australian dairy farmers. It has established itself as a staple in Australian households, used for everything from snacks and sandwiches to cooking and baking. The brand's heritage is deeply rooted in the Australian dairy industry, maintaining a reputation for quality and consistent flavor.

Ownership of CHEER resides with Saputo Dairy Australia, a subsidiary of the Canadian global dairy giant Saputo Inc. Saputo acquired the brand as part of its expansion into the Australian market, where it now manages a wide portfolio of well-known dairy products. The brand continues to focus on its Australian roots while benefiting from the global reach and resources of its parent company.