HelloFresh meal kits

HelloFresh is the world's leading meal kit provider, offering pre-portioned ingredients and step-by-step recipes delivered directly to consumers. Founded in Berlin, Germany, in 2011, the company pioneered the meal kit industry alongside competitors like Blue Apron, focusing on convenience and reducing food waste by providing exactly what is needed for specific meals.

While headquartered in Germany, HelloFresh operates a vast decentralized network of fulfillment centers across its active markets. Instead of a single manufacturing origin, the company sources ingredients locally whenever possible within the countries where it operates—including the United States, United Kingdom, Australia, and various European nations—to ensure freshness and reduce transport emissions.

HelloFresh SE is a publicly traded company on the Frankfurt Stock Exchange. Over the years, it has transformed from a startup backed by Rocket Internet into a global powerhouse, acquiring several other brands in the food space to diversify its portfolio and solidify its market-leading position.