Lidl Norwegischer Räucherlachs in Scheiben

This product is a private label Norwegian smoked salmon sold at Lidl, a major German discount supermarket chain. While the salmon is farmed in the cold waters of Norway (as indicated by the 'ASC' or 'G.A.P.' sustainability certifications often found on such packaging), the final processing and packaging are handled by Laschinger Seafood GmbH, a company based in Deggendorf, Germany. However, as the identification code 'PL' on the label indicates, this specific batch was processed and packed in Poland, where the manufacturer operates high-capacity facilities.

Lidl itself is owned by the Schwarz Group, one of the largest retail empires globally, headquartered in Germany. The brand 'Lidl' was established in its modern discount form by Dieter Schwarz in the 1970s. For its seafood offerings, Lidl often partners with specialized producers like Laschinger. Laschinger Seafood was originally founded by Rudolf Laschinger but has been part of the Norwegian Mowi ASA group (formerly Marine Harvest) since 2013. Mowi is the world's largest producer of Atlantic salmon, headquartered in Bergen, Norway, and it manages the entire value chain from egg to final product, including the logistics that bring this smoked salmon to Lidl shelves.