Rituals The Ritual of Sakura Rice Scrub

Rituals is a prominent Dutch luxury brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand's philosophy, 'The Art of Soulful Living,' focuses on transforming daily routines into meaningful moments through high-quality home and body cosmetics. The product shown, a calming shower cream scrub from 'The Ritual of Sakura' collection, features organic rice milk and cherry blossom, inspired by Japanese traditions.

While the brand is deeply rooted in its Dutch heritage, its manufacturing processes are distributed across various locations, primarily within Europe (such as the Netherlands and Germany) to maintain high quality and sustainability standards. Rituals is a certified B Corp, reflecting its commitment to social and environmental impact. The brand remains privately held by Rituals Cosmetics Enterprise B.V., with its founder Raymond Cloosterman still serving as CEO and leading the company's global expansion into more than 36 countries.