ICA Mjölkchoklad

ICA Mjölkchoklad (Milk Chocolate) is a private label product from ICA, Sweden's leading grocery retailer. While the brand is quintessentially Swedish, the manufacturing of ICA's chocolate products often takes place in different European countries through specialized contract manufacturers. For instance, some of their organic or 'I Love Eco' chocolate ranges have been produced in France by companies like Natra, while their standard bars may be sourced from various industrial suppliers across the EU.

The ICA brand itself traces its origins back to 1917 and Hakon Swenson's revolutionary idea of allowing independent retailers to join forces for purchasing. Today, ICA remains a dominant force in the Nordic market, providing a wide array of own-label goods that balance price and quality. The ultimate ownership lies with ICA Gruppen, which is controlled by the ICA-handlarnas Förbund (The Association of ICA Retailers) and AMF, ensuring the brand remains deeply rooted in Swedish retail tradition.