Lactona EasyDent Conisch interdental rager

Lactona is a well-established brand in the oral care sector, specializing in high-quality interdental cleaning tools. Originally founded in 1933, the brand has built a significant reputation over nine decades, particularly for its 'ragers' (interdental brushes) which are frequently recommended by dental professionals. The product shown, the EasyDent Conisch, is a conical interdental brush designed to clean various sizes of spaces between teeth using a single tool.

In terms of manufacturing, Lactona remains one of the few brands that continues to produce its interdental brushes domestically in the Netherlands. Its primary production facility is located in Bergen op Zoom. This local manufacturing presence is a core part of the brand's identity and quality control strategy.

Regarding ownership, Lactona has seen recent changes. While long managed under the umbrella of Cooper Consumer Health (acting as a distributor and owner for a period), the brand was officially acquired in December 2024 by the Healthcare Brands Group (HBG). HBG, a fast-growing platform focused on health and wellness, integrated Lactona into its 'House of Health' to strengthen its position in the oral care market. HBG itself is supported by the investment firm Arcola, ensuring the brand's continued growth and distribution through 2026 and beyond.