Segafredo Zanetti coffee

Segafredo Zanetti is a globally recognized coffee brand that originated in Italy. It was founded in 1973 by Massimo Zanetti, who acquired the historic Segafredo roasting business in Bologna and transformed it into an international powerhouse. Today, it is a flagship brand of the Massimo Zanetti Beverage Group (MZB), a vertically integrated company that manages the entire coffee supply chain from the plantation to the cup.

Manufacturing takes place across 11 state-of-the-art roasting facilities worldwide, including major plants in Italy, France, the United States, and Brazil, ensuring fresh distribution to over 100 countries. The brand is famous for spreading the culture of authentic Italian Espresso and maintains a presence through both retail products and its extensive network of Segafredo Zanetti Espresso Cafés.