Conad Essentiae Micellar Water

Conad Essentiae Micellar Water is a personal care product designed for facial cleansing, makeup removal, and hydration. It is part of the Essentiae line, which is a private label brand developed specifically for the Italian retailer Conad. This specific product is formulated with rose and chamomile extracts and is targeted towards sensitive skin.

The manufacturing occurs primarily in Italy through partner laboratories that specialize in cosmetic production for large-scale retail brands. As a private label, while the brand is owned by the retail cooperative, the production is outsourced to regional manufacturers within the country to ensure quality control and logistical efficiency.

Conad (Consorzio Nazionale Dettaglianti) is the largest cooperative system of Italian entrepreneurs involved in large-scale distribution. Founded in 1962, it remains entirely Italian-owned, functioning as a consortium of several smaller regional cooperatives. The brand Essentiae represents their premium personal care and beauty offering, focusing on natural ingredients and dermatological testing.