Esselunga shopping bag

Esselunga is a prominent Italian retail chain that pioneered the supermarket industry in Italy. Originally founded in 1957 by Nelson Rockefeller and Bernardo Caprotti, it is now a cornerstone of Italian large-scale distribution. While the brand is quintessentially Italian, its reusable shopping bags, like the one shown in the image, are often produced in various locations globally, including Italy and Asian manufacturing hubs, depending on the specific supplier contracts.

The company remains under the control of the Caprotti family through Supermarkets Italiani S.p.A. It is widely recognized for its high-quality logistics, private label products, and its iconic 'Esselunga' branding which features the elongated 'S' logo.