CHERRY Xtrfy gaming peripherals

Xtrfy is a prominent name in the professional gaming industry, recognized for developing high-performance gear in collaboration with world-class esports athletes. Originally founded in Landskrona, Sweden, the brand built a reputation for its distinct 'Project 4' design language, which introduced vibrant colors and modular designs to gaming mice and keyboards. The brand's philosophy centers on the Swedish values of functionality and durability, ensuring that their lightweight equipment does not compromise on build quality.

In early 2023, the brand entered a transformative chapter when it was acquired by the German hardware giant CHERRY. This merger combined Xtrfy's modern, esports-centric design with CHERRY’s decades of German engineering excellence, particularly in mechanical switch technology. Today, while the creative and technical spirit remains rooted in Swedish gaming culture, the brand operates as part of the CHERRY group. Manufacturing is primarily conducted in specialized facilities in China, which is the standard for high-performance computer electronics, while maintaining strict quality control standards established by their European headquarters.