Coop Vivi Verde Quinoa

Coop Vivi Verde Quinoa is part of the organic and ecological line of Coop Italia, a leading retail cooperative in Italy. The 'Vivi Verde' brand was created to offer consumers a range of products that are produced using methods that respect the environment and animal welfare, prioritizing organic farming.

While the raw quinoa is naturally native to South American regions like the Andes (Peru or Bolivia), the product is packaged and distributed under the strict quality controls of Coop Italia. The brand is deeply rooted in the Italian cooperative movement, and the ultimate ownership lies with the various consumer cooperatives that make up the Coop Italia network, headquartered in Casalecchio di Reno, Italy. As a private label, it is exclusively sold through their retail channels, maintaining a focus on sustainability and accessibility.