Kelme athletic gear

Kelme is a historic Spanish sports brand that gained international fame throughout the 1990s as a major official sponsor of Real Madrid and the Spanish Olympic team during the 1992 Barcelona Games. Founded in 1977, the brand is famously recognized by its 'claw' logo and its long-standing association with football and futsal.

While the brand originated in Spain, its ownership and primary manufacturing operations shifted significantly over the years. Following financial restructuring, the brand became heavily concentrated in the Asian market. Manufacturing is now primarily focused in China to leverage large-scale production facilities, though specialized high-performance lines occasionally maintain European ties.

Today, Kelme is largely owned and controlled by Chinese interests through Kelme (China) Co., Ltd., which acquired the brand's control and trademark rights globally. This transition has allowed the company to expand its presence across the Asian and Middle Eastern markets while maintaining its heritage as a classic Spanish sports label.