Mimosin is a renowned brand in the laundry care industry, best known for its iconic teddy bear mascot and its range of fabric softeners designed to provide lasting freshness and softness to clothes. The brand originated in Spain in the 1960s, where it quickly became a household name.

Today, Mimosin is part of the global portfolio of Unilever, a multinational consumer goods company. Depending on the geographical market, the brand is marketed under different names, such as Snuggle in the United States or Robijn in the Netherlands. Manufacturing for Mimosin takes place in various Unilever production facilities across Europe and other regions to serve local markets efficiently. As of 2024, Unilever remains the ultimate owner, managing the brand from its headquarters in the United Kingdom.

Mimosin fabric softener