Chocapic breakfast cereal

Chocapic is a popular chocolate-flavored whole-grain breakfast cereal that was first launched in 1984. It is widely recognized for its signature petal-like shape and its dog mascot, Pico. The brand was originally created in France and has since expanded to become a household staple across Europe, Latin America, and parts of Asia.

The product is primarily produced by Cereal Partners Worldwide (CPW), a joint venture formed in 1990 between Nestlé and General Mills. While the brand is synonymous with Nestlé's global food portfolio, the manufacturing takes place in various regional factories to serve local markets, including facilities in France, Portugal, and Poland.

Today, Chocapic remains under the ultimate ownership of Nestlé, headquartered in Switzerland. As part of Nestlé’s commitment to nutrition, the recipe has evolved over the years to include whole grains and reduced sugar content while maintaining the classic chocolate taste that defined its initial success.