Winni's Naturel Lavatrice laundry detergent

Winni's Naturel is an Italian eco-friendly brand specializing in household cleaning products and personal care. The brand was established by Bolton Manitoba, part of the Bolto Group, but it is most famously associated with the Madel S.p.A. company, which is based in Cotignola, Italy. Madel is a pioneer in the ecological cleaning market in Italy, focusing on plant-based and biodegradable raw materials.

The specific product shown is a concentrated laundry detergent ('Lavatrice') in an eco-refill format designed to minimize plastic waste. These products are primarily manufactured in Italy at Madel’s production facilities, ensuring high standards of environmental sustainability and product safety, such as being hypoallergenic and nickel-tested. As of the current market structure, Madel remains a significant independent Italian entity in the green chemistry sector.