Cien Q10 Intense eye contour cream

Cien is a private-label personal care brand exclusively owned and distributed by Lidl, a major German discount supermarket chain. The product line focuses on accessible luxury in the cosmetics industry, offering items ranging from basic hygiene to anti-aging skincare like the Q10 Intense eye cream pictured.

The brand was developed by the Schwarz Group in Germany to compete with name-brand cosmetics in European markets. Manufacturing primarily takes place in Germany, utilizing specialized contractors like Mann & Schröder or Maxima, though production can occur in other European regions depending on the local market needs of the Lidl network. As of 2024 and moving toward 2026, the brand remains centrally owned by the Schwarz Group, which maintains tight control over the supply chain and branding across its global retail presence.