Venus Face Serum

Venus is a prominent Italian cosmetic brand with a heritage dating back over a century. The product shown is a facial serum, part of their extensive skincare line aimed at providing professional-grade beauty treatments for home use.

The brand was originally established in Turin, Italy, by the company Kelémata. Over the decades, Venus has maintained its position as a staple in the Italian drugstore and supermarket sectors. Manufacturing continues to be centered in Italy, specifically in the Piedmont region, ensuring the brand's 'Made in Italy' quality. The brand is currently owned by the Kelémata Group, an Italian family-owned company that manages several historic beauty and pharmaceutical brands, focusing on botanical extracts and scientific research.