belVita Original Golden Oats breakfast biscuits

belVita breakfast biscuits were originally launched in France in 1998 by the French company Kraft Foods (formerly under the Lu brand name). The biscuits are specifically formulated to provide sustained energy release throughout the morning. They are now a global brand found in many markets.

Today, the brand is owned by Mondelez International, which was spun off from Kraft Foods in 2012. While developed in France, the product is now manufactured in various locations worldwide to serve different regional markets, including facilities in Europe and North America. In the Nordic markets, they are often distributed via Mondelez Sverige or regional offices.