Pâturages Beurre Tendre Doux

Pâturages is a well-known private label brand specializing in dairy products, primarily found in the French market. This specific product is 'Beurre Tendre Doux', a soft unsalted butter designed for easy spreading.

As a flagship brand of the Mousquetaires group (Intermarché), the production is heavily integrated within the French agricultural sector. The butter is primarily manufactured in France, sourcing milk from local cooperatives. The brand symbolizes the retailer's strategy to provide high-quality dairy staples while maintaining control over the entire supply chain from the farm to the shelf.