Crownfield Oat Flakes (Fiocchi d'Avena)

Crownfield is a private label brand primarily associated with the German discount retailer Lidl. The product shown, Fiocchi d'Avena, is an oat flake breakfast cereal marketed in the Italian market.

Crownfield products are manufactured by various third-party suppliers across Europe depending on the specific region and availability of raw materials. While the brand has its roots in Germany as part of Lidl's portfolio, the actual production often occurs in countries like Germany, Poland, or the United Kingdom.

The brand is ultimately owned by the Schwarz Group, a multinational retail group based in Germany that operates the Lidl and Kaufland chains. As a private label, Crownfield serves as a budget-friendly alternative to major international cereal brands while maintaining consistent quality standards across the European market.