iDeal of Sweden 3-in-1 Foldable Charger

iDeal of Sweden is a well-known Swedish lifestyle brand that specializes in fashion-forward accessories for mobile devices. Founded in 2013, the brand is rooted in the Scandinavian tradition of functional and aesthetic design. While the design and conceptual work are conducted in Sweden to ensure the brand's signature 'Swedish' minimalist look, the physical manufacturing of their electronic goods and accessories primarily takes place in China to leverage global supply chain efficiencies.

In terms of ownership, iDeal of Sweden (iDeal Concept AB) has undergone significant growth and investment. In 2024 and beyond, it remains under the majority ownership of Altor Equity Partners, a private equity firm that acquired a majority stake in 2019 to help scale the brand internationally. The ultimate headquarters for the brand remains in Stockholm, Sweden, maintaining its strong northern European heritage.