Nintendo Switch game console

The Nintendo Switch is a globally recognized hybrid video game console developed by Nintendo. Originally launched in 2017, the brand is synonymous with the Japanese gaming giant located in Kyoto. The console was designed to bridge the gap between home gaming systems and portable handheld devices.

Manufacturing for the Nintendo Switch primarily takes place in China, though Nintendo diversified its production chain in 2019 to include Vietnam to mitigate trade risks and meet global demand. Despite the manufacturing localization, the intellectual property, design, and engineering remain strictly under the control of the Japanese parent company.

Nintendo Co., Ltd. is the ultimate owner of the brand. As a leader in the interactive entertainment industry, Nintendo maintains a high level of brand independence and does not operate under a conglomerate. It oversees its international markets through regional subsidiaries like Nintendo of America and Nintendo of Europe.