Kao Merit Shampoo

Merit is a long-standing Japanese hair care brand specialized in providing a refreshing, clean feeling for the scalp. Originally launched in 1970, it became famous for its anti-dandruff properties and pH-balanced formulas that are gentle on both the scalp and hair.

The product is manufactured in Japan by the Kao Corporation, a major Japanese chemical and cosmetics conglomerate. Merit continues to be a market leader in Japan's family shampoo category, focusing on formulations that prevent odor and itching while remaining suitable for children and adults alike. Use of refillable pouches, as seen in the image, is a common eco-friendly practice by the brand in the Japanese market.