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L'OR is a premium coffee brand originally established in France in 1992. The brand was created with the ambition to bring the highest quality coffee to the world, initially launching in the French market before expanding globally. L'OR is well-known for being one of the first brands to launch aluminum capsules compatible with Nespresso coffee machines outside of the Nestle ecosystem.
Today, L'OR is a flagship brand of JDE Peet's, a global coffee and tea powerhouse. While the brand has its roots in France and continues a significant portion of its production there to maintain its gourmet standards, manufacturing also occurs in other European facilities to meet international demand. The brand is under the ultimate ownership of JDE Peet's, which is headquartered in the Netherlands and was formed through the merger of Jacobs Douwe Egberts and Peet's Coffee.
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