XQS Twin Apple Nicotine Pouches

XQS is a lifestyle brand born in Dalarna, Sweden. Originally starting in 2005 with a focus on tobacco-free and nicotine-free alternatives, it has since evolved into a leader in the nicotine pouch category. The brand is known for its creative flavor profiles and high-quality production standards based on traditional Swedish snus craftsmanship.

In 2023, the brand was acquired by Scandinavian Tobacco Group (STG), a global conglomerate headquartered in Denmark. While the ownership has shifted to a multinational level, XQS maintains its strong Swedish identity, with primary manufacturing operations remaining in Sweden to ensure the quality and authenticity associated with the 'Made in Sweden' label.