Made O'Meter
Discover where a brand or product originates
V is a popular energy drink brand that originated in New Zealand. It was launched in August 1997 by the company Frucor Beverages. The brand quickly became a market leader in the Oceania region, known for its iconic slim green cans and guarana-based formula, though it has since expanded into various flavors like the Strawberry Crush pictured here.
Today, the brand is owned by Frucor Suntory, which is a subsidiary of the Japanese multinational conglomerate Suntory Holdings Limited. While the brand has a massive presence in Australia and New Zealand, manufacturing primarily takes place in New Zealand to serve the Australasian market. Suntory continues to manage the brand as a key part of its non-alcoholic beverage portfolio in the Asia-Pacific region.
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