Elastoplast Sensitive Plasters

Elastoplast is one of the world's most recognized brands in the healthcare and wound care industry. The brand's history dates back to 1896 in Germany, where the technician Oscar Troplowitz, working for the company Beiersdorf, developed the first adhesive plaster.

Today, Elastoplast is owned by Beiersdorf AG, a major German multinational consumer goods company also behind brands like NIVEA and Eucerin. Manufacturing for Elastoplast products occurs across multiple global locations, including dedicated facilities in Spain and Germany, to serve international markets like Australia and Europe.

In the Australian and New Zealand markets, the brand is managed by Beiersdorf Australia Ltd, acting as the local subsidiary. The brand remains synonymous with innovation in skin protection, maintaining its status as a market leader in adhesive bandages and wound care technologies.