Lux personal care products

Lux is a globally recognized beauty and personal care brand with a history dating back to the late 19th century. Originally introduced as 'Sunlight Flakes' in 1899, it was later rebranded as Lux in 1900. Throughout its history, Lux has been synonymous with high-quality beauty soaps and body washes, often associated with Hollywood glamour and major international celebrities.

Today, Lux products are manufactured in dozens of countries across Asia, Africa, Europe, and Latin America to serve regional markets efficiently. Large-scale production facilities are located in countries such as India, Indonesia, Saudi Arabia, and Brazil. The brand’s formulation and marketing strategy focus on providing a premium sensory experience through fragrance and moisturizing ingredients.

Ownership of Lux belongs to Unilever, one of the world's largest consumer goods companies. Unilever manages Lux as a top-tier brand within its Personal Care division, ensuring a consistent global presence while often partnering with local distributors or manufacturing through regional subsidiaries to meet specific market demands in over 100 countries.