Chocoroles Marinela

Chocoroles are a iconic snack cake originally created by Marinela, a division of the Mexican baking giant Grupo Bimbo. This popular treat features a chocolate-covered sponge cake roll filled with pineapple jam and cream. Since its introduction in the mid-20th century, it has become a staple of the Mexican snack market and has successfully expanded its presence across North America and Latin America.

The manufacturing process primarily takes place in Mexico within Grupo Bimbo's extensive network of bakeries. However, due to Bimbo's global infrastructure, they are also produced in the United States to serve the Hispanic market and are distributed through various international subsidiaries. Grupo Bimbo currently stands as the largest baking company in the world, maintaining strict control over the Marinela brand and its recipe to ensure consistency across all regions.