Kleenex Aloe Vera & Vitamin E Tissues

Kleenex is one of the most iconic brands in the personal care industry, originally introduced in 1924 by Kimberly-Clark as a cold cream remover. Since then, it has become synonymous with facial tissues globally. The brand is Australian-made for the local market, with significant production occurring in Millicent, South Australia, where the company operates a large manufacturing facility.

Ownership remains with Kimberly-Clark, an American multinational corporation. While the production is localized to ensure supply chain efficiency and environmental standards in Australia, the brand's identity and innovation strategies are managed from its headquarters in the United States. In Australia, the brand is managed under the subsidiary Kimberly-Clark Australia Pty Ltd.