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Made O'Meter

Discover where a brand or product originates

Rexona Activ Reserve Sport Anti-Perspirant Deodorant

Owner:Unilever PLC (United Kingdom)
OriginAustralia
Manufactured:Multiple countries

Rexona is a world-renowned brand of antiperspirant and deodorant, originally founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. The brand quickly became a household name due to its effective hygiene properties. In the United Kingdom, Ireland, and several other regions, it is famously known as Sure, while in the USA and Canada, it is branded as Degree.

Today, Rexona is owned by Unilever, one of the world's largest consumer goods companies headquartered in London. Unilever acquired the brand in the 1930s (via the merger with Lever Brothers). Currently, Rexona products are manufactured in multiple locations worldwide, including major facilities in Australia, the United Kingdom, South Africa, and various parts of Asia and South America, to serve its vast global market. The product shown, Activ Reserve Sport, is designed for high-performance protection, reflecting the brand's long-standing commitment to motion-activated sweat protection.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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